Get found in search. Get cited in AI.
Practical playbooks for ranking in Google and earning citations inside ChatGPT, Perplexity, and Google AI Overviews.
How to get cited by ChatGPT and Perplexity
AI answer engines now recommend businesses by name. Here's how to become one they cite — and how to tell whether it's working.
What is llms.txt? The spec, who reads it, and whether you need one
llms.txt is a proposed Markdown file that hands AI models a curated map of your site. Here's the real spec, who reads it, why Google ignores it, and whether you actually need one.
How to measure your AI share of voice
AI share of voice is how often the engines name you versus rivals for the prompts buyers actually use. Here's the method — prompt sampling, mention vs citation vs position, and how often to re-run.
How ChatGPT decides which brands to recommend
When ChatGPT recommends a brand, it's the result of a retrieval pipeline — Bing-backed search, OpenAI's own crawl, and corroboration across trusted sources. Here's the mechanism, and what moves it.
GEO and AI search statistics for 2026
A sourced roundup of the 2026 numbers that matter for GEO: AI answer-engine usage, the click-through decline from AI Overviews, and citation behavior — each attributed to a named study.
AEO vs GEO vs SEO vs LLMO: the differences, defined
SEO, GEO, AEO, and LLMO are four acronyms for overlapping work. Here's each one defined in a sentence, where they overlap, which term is winning, and what actually changes in practice.
GEO vs SEO — what generative engine optimization actually is
SEO ranks your pages; GEO gets you named inside AI answers. Here's the real difference between the two — and where the winning move diverges.
How Google AI Overviews choose which sources to cite
AI Overviews synthesize an answer and cite a handful of sources. Here's what's understood to drive which ones get picked — and how to structure pages so yours is one of them.
How to audit whether AI engines mention your brand
You can't see AI answers in your analytics, and the same prompt returns a different shortlist each time. Here's a repeatable audit that tells you whether the engines name you — and how to track it.